Robert Shiller is famous for his 2000 title Irrational Exuberance , but have written other interesting behavioral macro economics titles since . Web search lead to Futurecast 's review of the title ; The site reviews many other econ titles as well.

 Adam Brandenburger and Barry Nalebuff presents an amazing new perspective, called the Value Net, to the conventional picture of a horizontal relationship with competitors and collaborators, by adding a new vertical dimension of customers and suppliers.  With this new unit, many innovative strategies arise.

A delightful and addictive must-read, this introduction to game-theory is a must-have for one's strategy library.

This book by Barry Nalebuff and Ian Ayres is a must-have to one's Creative Innovation library.  A collection of ideas showcased on columns for Forbes, this book layout a systematic approach to discovery and innovation, as well as citing many ingenious ideas a la halfbakery.com.

I should use this as a supplementary text for the Innovation Discovery part of the Teen-Venture course. 

Mark J. Penn's book "Microtrends: The Small Forces Behind Tomorrow's Big Changes" is a must read for entrepreneurs who wish to sense the direction of society.  However, I feel it more to be a general survey of every aspect of life, with some insightful critique of societal behavior.