Journalist summary of many recent behavioral studies (Predictably Irrational, Flow, Happiness Hypothesis, ...) that the extrinsic carrot sticks model no longer work, and presented an Intrinsic Motivation concept that can be trained. Applications particularly to motivating children and learning.

Summary of all chapters at the end. Audio book available.

http://www.youtube.com/watch?v=u6XAPnuFjJc